Some actions are more significant than others as corporate brands try to convince consumers that those companies believe in racial justice, according to a recent report by California State University, Northridge marketing professor Tina Kiesler. Kiesler, who works in CSUN’s David Nazarian College of Business and Economics, and New York University marketing professor Geeta Menon recently collaborated on an article for Harvard Business Review that examined brand authenticity when it comes to racial justice in light of the growing Black Lives Matter (BLM) movement. Continue reading about how Some Brand Actions Speak Louder Than Others.
In August, the California State University (CSU) awarded Merav Efrat, associate professor of health sciences at CSUN, with the 2020-21 Faculty Innovation and Leadership Award (FILA) for her groundbreaking work in lactation education and research, paving the way for CSUN to become a leader in the field. Continue reading about how the CSU Recognizes Professor Merav Efrat with Faculty Innovation and Leadership Award.
Approximately 76 percent of American adults aren’t getting the minimum amount of exercise they need to remain healthy, according to California State University, Northridge kinesiology professor Steven Loy. The COVID-19 pandemic has forced many people to work from home and made gyms and other workout facilities off limits, which means most adults are exercising from home, and often without traditional exercise equipment. Continue reading about Advice on Staying Fit While Staying Home.
At first glance, the image appears to be the desktop screen of a ’90s personal computer — with floating windows and a hovering, pixelated cursor. But a closer look reveals a media widget playing the song “we fell in love in october,” by indie singer-songwriter girl in red, and Pride mantras such as “Love knows no gender” splashed among images of queer icons Ruby Rose, Hayley Kiyoko and Kehlani in the ’90s mockup of the software Microsoft Paint. Continue reading about how CSUN Queer Studies Pride Project Reaches LGBTQ+ Youth.
CSUN’s Tseng College for Continuing Education is responding to the needs of the community with a free project management course open to all individuals whose businesses have been affected by the COVID-19 pandemic. “Pracademic Project Management for Industry Professionals,” an accelerated, virtual project management course, provides students with an introduction to project management and opportunities to learn real-world applications of strategies. Continue reading about how Tseng College Offers Free Project Management Course.